How we turned $1,600 into $72,000!!

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How We Generated $72,504 in Revenue for Our Client Using Just $1,672 and Facebook Ads [Case Study]

At Supreme Level Media we help companies grow traffic and online sales with marketing that works. We have helped small to medium sized businesses with their marketing efforts since our inception in 2016.

When we started the agency, our goal has been to help businesses transition from traditional marketing methods to effective marketing on the web.

Every business needs a digital-media presence. It’s hard to argue against that. Simply just having a presence and aimlessly distributing content doesn’t help your business or its stakeholders. It’s a hit-or-miss strategy that, at best, produces mixed results.

This case study will show you how our AEC Method of Awareness, Engagement, and Conversion works to attract, inspire trust, and trigger our client’s desired outcome with their potential customers.

You’ll also learn how we use Facebook’s Offline Events feature to track sales and attribute ROI to our social media advertising campaigns!

Make Sure Your Tracking Is Properly Set Up to Attribute Sales Back to Your Digital Marketing Campaigns

When we first start working with a client, we are used to hearing something along the lines of:

“We’ve tried Facebook ads, but they didn’t show any results, so we stopped them.”

Our first response is always a simple question:

“Well…how did you set up your tracking?”

This query is usually met with silence because most small businesses don’t know how to track their sales online, and typically have to revert to an imperfect, manual system (with some automation) to track them.

Not Supreme Level Media. 

The first step in our onboarding process is to get all the necessary items to track every dollar our clients spend.

Why pay for traffic if you can’t see where and what that traffic is doing?

Using Social Media Advertising to Raise Brand Awareness and Drive Sales

If you don’t know where you’re going, how will you know when you get there?

Once we identify goals, we determine ways that content marketing helps you reach them. Most of your goals will fit into three categories:

  • Build awareness. Get noticed, become liked and start to build trust.
  • Encourage consideration. Engage visitors with helpful and educational content to build more trust.
  • Increase conversion. Leverage that familiarity and trust; close the sale.

All too often, businesses try to accomplish each of these goals in every content piece they create, or they skip the first two altogether.

Our campaigns have components individually designed to accomplish specific goals within each of those three categories, as determined by the broad business goals our clients set out.

Building Awareness and Encouraging Consideration

Awareness content helps introduce you to potential customers. These customers don’t know you, don’t care about you and don’t want to hear your pitch. Consideration content works to build trust and convert visitors into leads.

We’re still not selling here, though; we’re showcasing.

Awareness and consideration content build trust by teaching and helping your visitors.

Your best option is to entertain or educate them, which is what we did for our client with this ad:

Video ads are the most cost-effective way to build remarketing audiences. This video campaign got 119 likes, 24 comments, and it was shared 46 times!

The screenshot below shows we were able to build an audience of 6,780 people that watched 95% or more of the video.

This watch-time is vital for a few reasons. First, the average video watch time on Facebook is 0:06 seconds; so, if someone watches 95% of a 1: 13-second video, they are incredibly interested in the content of the video.

We were able to generate 12 calls and three sales from the awareness and consideration content in this campaign before we targeted people that watched 95% with specific conversion content later.

Conversion Content

When we do well with awareness and consideration content, we notice an uptick in session duration, view-through rate and page-event or engagement metrics on our client’s websites.

We knew our campaign was working because when comparing the period immediately before us beginning our Facebook campaign, we found a 44% increase in traffic from the month prior—new user visits to the website increased 42% month-over-month, and total page views rose 49% according to Google Analytics.

These numbers suggested the traffic we are sending to the site is engaged and doing research. This is the perfect place for our conversion content to go to work because it leads to one thing: the close.

Moreover, since we know the only people who see this ad are those that are considering roofing services, we show them a compelling offer to incentivize them to act, like this one:

In addition to the strong offer of 50% off labor, we also focused our ad copy on the warranty that comes with each of our client’s roof installations as our research indicated this was one of the deciding factors for consumers when considering roofing companies.

With just $108.50 of ad spend, we generated two sales worth $45,582!

Using Facebook’s Offline Events Feature to Track Online Sales

So…how is it possible for Facebook to attribute these sales to our campaigns?

We uploaded a list of all the sales that occurred since we began the campaigns. This list included the name, email, phone number, zip code, type of purchase (siding, roofing, window), and $ amount for each sale.

Facebook’s advertising platform is so advanced; it knows exactly who it served each ad; it also identifies which of those people “clicked” or “viewed” an ad but did not make a purchase at that exact moment.

A typical example is someone will see the ad on Facebook, go to Google, search for the company and check out its site before purchasing.

Sound familiar?

If your business is looking for these types of explosive results, why wait? Get a free consultation by clicking here:

Remember….awareness, engagement, and conversion.

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Abe Farook
Account Executive

Abe started with Supreme Level Media in the last quarter of 2019 as a Business Development Representative. He was fast tracked to a promotion to Account Executive as he excelled in the role and exceeded expectations. We are excited to have Abe on our team, He has shown a great ability to adapt to new environments and provide value to clients and our team, making him a integral part of our company, and our growth strategies.

Urielsoto

Uriel Soto
Chief Technical Officer

Uriel grew up in Southern California. He played many sports in high school such as soccer, tennis, cross country, and track. At the age of fourteen, he began to excel at building websites and learning the basics of HTML and CSS. It was during high school that he created a YouTube channel called ‘Arebold’ where he channeled his creative energy designed to build and produced videos of popular games, most specifically Minecraft; which garnered millions of views. After high school he attended college and gained the necessary skills to further advance his career in Web Design/Development.

Michael

Michael topolinski IV
VP Of Sales

Michael joins Supreme Level Media bringing a wealth of sales knowledge and experience. Investing in Supreme Level Media after a successful first year, Michael is also going to hold the VP of Sales position moving forward, as SLM looks to continue to expand their team.  After twice landing the Top Sales Representative for the entire company of Canon, he moved to an Account Executive role at Top Hat. Here, he guided the hot-start company to their biggest contract in company history. Being promoted once more, Michael used that experience and leverage to land another sales-professional position with Blue Cat. Michael has brought in a focus of systemizing the sales process for Supreme Level Media, which has trickled down to other parts of the business, strengthening the company culture. We are truly excited to have him on board and his strategy for providing digital solutions to new customers.
AndrewJohnson

Andrew Johnson
President

Andrew played many sports growing up, but excelled in football. After playing for the local Edmonton team, he pursued football in the states on a scholarship. While playing football in the NCAA, Andrew was named an Academic All-American (4.0) two times, while being a three-year starter. He then went on to get drafted to the CFL in the fourth round, to the Edmonton Eskimos. Here, he was part of a Grey Cup winning championship team in 2015. He has a passion for social media, particularly Facebook and Instagram, and the different algorithms behind it, as well as just a general passion for continuous learning in the online marketplace. He plans to go into YouTube, inspiring other entrepreneurs and individuals.