WHY YOU SHOULD BE USING FACEBOOK AD SEQUENCING

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn

Driving traffic to your website has never been easier thanks to Facebook advertising. Regardless of this fact, studies show that on average it takes 8 impressions before a prospective customer will act on a product.

If you’re only running one advertisement on a low frequency, chances are that there will be way fewer conversions than if you had an ad set that put your product in front of your audience more often.

Even when visitors go to your site, only 2% of them will end up making a direct purchase or following through with contacting you. What you want to do is subtly guide them through a sequence of action-events that will lead them to the final goal of contacting you about your services or purchasing your product (For example, visiting your homepage > browsing categories > viewing products > adding them to the cart > making the final purchase).

Considering how low conversion rates typically are, retargeting and using ad sequencing can be hugely effective in terms of upping that percentage and closing more deals.

In Facebook Advertising, there is a sequencing tool that lets you arrange up to 50 ads to be shown to your target audience in the order of your choosing. In a way, you are handing these sequenced action-events to them: by viewing your ad, they’re seeing your site categories, other suggested products, and even being led directly to a shopping cart.

Subscribe

SIGN UP TO RECEIVE OUR NEWEST UPDATES REGARDING SOCIAL MEDIA MARKETING.

Subscribe

Playing with narrative is a great way to utilize ad sequencing as well. If you want to give information or tell a story to your audience, your first ad can show the beginning of the story, and your ads following can complete the narrative. By the time your audience has seen the whole story and land on your final ad, they’re way more likely to act on it because they’ve hit that 8+ impressions mark!

To set up sequencing, visit the Ads Manager and create your campaign. Once you’ve reserved your reach and frequency campaign, you can select your ad set and edit the delivery to “Sequenced”. For more details, visit the Facebook Business Advertiser Help Centre.

More to explorer

Fresh Leads At Your Door Step
Learn about how we generate hundreds of leads for our clients

Step 1

Enter Your Info Below to start the application

Abe Farook
Account Executive

Abe started with Supreme Level Media in the last quarter of 2019 as a Business Development Representative. He was fast tracked to a promotion to Account Executive as he excelled in the role and exceeded expectations. We are excited to have Abe on our team, He has shown a great ability to adapt to new environments and provide value to clients and our team, making him a integral part of our company, and our growth strategies.

Urielsoto

Uriel Soto
Chief Technical Officer

Uriel grew up in Southern California. He played many sports in high school such as soccer, tennis, cross country, and track. At the age of fourteen, he began to excel at building websites and learning the basics of HTML and CSS. It was during high school that he created a YouTube channel called ‘Arebold’ where he channeled his creative energy designed to build and produced videos of popular games, most specifically Minecraft; which garnered millions of views. After high school he attended college and gained the necessary skills to further advance his career in Web Design/Development.

Michael

Michael topolinski IV
VP Of Sales

Michael joins Supreme Level Media bringing a wealth of sales knowledge and experience. Investing in Supreme Level Media after a successful first year, Michael is also going to hold the VP of Sales position moving forward, as SLM looks to continue to expand their team.  After twice landing the Top Sales Representative for the entire company of Canon, he moved to an Account Executive role at Top Hat. Here, he guided the hot-start company to their biggest contract in company history. Being promoted once more, Michael used that experience and leverage to land another sales-professional position with Blue Cat. Michael has brought in a focus of systemizing the sales process for Supreme Level Media, which has trickled down to other parts of the business, strengthening the company culture. We are truly excited to have him on board and his strategy for providing digital solutions to new customers.
AndrewJohnson

Andrew Johnson
President

Andrew played many sports growing up, but excelled in football. After playing for the local Edmonton team, he pursued football in the states on a scholarship. While playing football in the NCAA, Andrew was named an Academic All-American (4.0) two times, while being a three-year starter. He then went on to get drafted to the CFL in the fourth round, to the Edmonton Eskimos. Here, he was part of a Grey Cup winning championship team in 2015. He has a passion for social media, particularly Facebook and Instagram, and the different algorithms behind it, as well as just a general passion for continuous learning in the online marketplace. He plans to go into YouTube, inspiring other entrepreneurs and individuals.